When it comes to Marketing Processes, Marketing Operations needs to create, maintain and optimize them, making sure that the wider Marketing Team are achieving their desired goals
Category: <span>Marketing Operations</span>
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How to Create a Strategy Road Map for Marketing Operations in 2020
The Marketing Operations function is becoming an important facet of the marketing organization, enables the marketing function to operate more like a business, with formalized processes, infrastructure, and reporting.
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What does Marketing Operations do?
The general description of the function would be that he is responsible for the people, processes, technology, insights and budget which enables a Marketing department to operate efficiently and to scale with quality and consistency.