The Marketing Operations function is becoming an important facet of the marketing organization, enables the marketing function to operate more like a business, with formalized processes, infrastructure, and reporting.
Category: <span>Blog</span>
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5 Books Worth Your Reading Time in 2020
This year we all know that COVID-19 kept us in houses and I had to find a activity to keep me busy in my spare time away from the computer. I picked up my Kindle and started browsing for some books.
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What does Marketing Operations do?
The general description of the function would be that he is responsible for the people, processes, technology, insights and budget which enables a Marketing department to operate efficiently and to scale with quality and consistency.