When it comes to Marketing Processes, Marketing Operations needs to create, maintain and optimize them, making sure that the wider Marketing Team are achieving their desired goals
The Marketing Operations function is becoming an important facet of the marketing organization, enables the marketing function to operate more like a business, with formalized processes, infrastructure, and reporting.
The general description of the function would be that he is responsible for the people, processes, technology, insights and budget which enables a Marketing department to operate efficiently and to scale with quality and consistency.
For a time there I was targeted by this so called Internet Marketers that were promoting all kind of Get Rich Schemes and I couldn't care about any of them at that point in time, however now that the whole COVID situation started I spend more time on social networks like TikTok.
That should't mean anything to you, or maybe? Never know, we might have met at some conference or we just know each other in real life. I am a passionate Digital Marketer and I'm doing consulting for the past 8+ years around Europe & the US. So there might be a chance that you have seen some of my work or even worked together.